Chapter 5 — The AI Search Revolution
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BEFORE YOU READ
Three things worth looking for in this chapter
Chapter 5 covers a lot of ground. Here is where to focus your attention if you want to walk away with something actionable.
Get your name mentioned outside your own website
Podcasts, local news, industry write-ups, guest articles, community listings. AI tools weigh outside mentions heavily. A polished website alone is not enough if nobody else is talking about you.
Consider building a "Custom GPT" trained only on your accurate information
Think of this as a private, controlled version of ChatGPT that only knows your FAQs, service details, pricing logic, etc. You can share it with your team.
Make sure your website is easy for AI tools to "read"
This mostly means clean, well-organized content: clear service descriptions, current pricing where relevant, plainly stated locations and hours.
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